Our Approach
Our goal was to create a bolder more memorable brand that will resonate with OvationCXM’s target audience and position them as a leader in the CXM space.
Logomark concept
The OvationCXM logo features three chevrons symbolizing forward momentum and progress. The design also conveys a sense of rotation, reflecting the seamless flow of information and the automation that enhances customer experience management.
Ted is an extremely talented designer and I strongly recommend him to anyone that needs design work across branding, marketing, product design or anything else. He can do everything from incredible illustrations to detailed UX designs.
I have worked with Ted on multiple projects and as part of my core team for a few years now and he never fails to impress me. Everything he touches turns to gold. He is fast and efficient and is a Figma wizard. His branding and graphic design work is top notch and his product design work has improved our product significantly. We wouldn't be where we are today without him.
Web Design & Product
We refreshed the OvationCXM product interface and marketing website to reflect the updated brand identity.
Design System Elements
